Our Revamped
Journey Drives
Huge Growth

Streamlining RAC's Cover Selection Tool
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RAC needed to fix a confusing user journey and make sure members got the right cover
So we made it simple
With a single line of JavaScript, we integrated our entry widget and questionnaire components
Allowing us to educate and
ask visitors questions to build
a profile on them
And recommend a single product based on their specific needs
That they could easily compare in detail with our streamlined product comparison table
We created unique journeys for different audiences
All while testing and iterating based on our findings
RAC were thrilled with the results
282%
increase in traffic to selector
35%
conversion uplift
80%
return on investment
What’s even better, they saw a revenue uplift of
372%
See how Convincely can get you big results without spending more
Get in touch
Intro
Challenge
Questionnaire
Recommendation
Comparison
journeys
Testing
Results
Conclusion
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Executed by just adding one line of Convincely code to your website
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RAC case study

The Royal Automobile Club of Western Australia (RAC WA) offers motoring services and advice, insurance, travel services, finance, driver training and exclusive benefits for their members.

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