What are A/B testing platforms?
A/B testing platforms are platforms that enable you to discover how any changes to a website page have impacted your conversion rate, via split testing.
A/B testing software will run two versions of a website page, split the traffic between them and compare the performance with detailed analytics. Sometimes they include design platforms – or they might integrate with your existing website.
Once you’ve generated sufficient data, you can identify the version with the highest conversion rate and consider any optimization steps for your website or landing page.
A/B testing can be an effective strategy to improve your conversion rates.
However, it can be slow, expensive, and resource-heavy to continually identify potential optimizations, come up with tests, and develop new versions of each website page.
Convincely includes a complete suite of pre-tested parts that have delivered results for top brands in your sector – and a team of world-class developers and designers who are ready to assist your team.