AIA Health

One of the fastest-growing health funds in Australia that hasn’t relied on significant increases in marketing spend

“Prospective customers love the online experience created on the Convincely platform. In just a few months, AIA generated over 300 five-star reviews. The only major change in that time was the introduction of a Convincely-built online funnel."

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Henry Guhl Performance Marketing Manager, AIA Australia

Original questionnaire

No personalization
Impersonal experience for the customer and feels like data capture.
1
A long list of questions
Complex for the customer to focus on answering each question accurately. Errors are more likely to occur and difficult to optimize.
2
Desktop experience
It uses drop-down menus that are not touch-friendly.
3
No guidance or information
The form lacks trust markers, education, and personalization.
4
Call-to-action below the fold
Having the call-to-action above the fold would increase the click-through rate.
5

Convincely questionnaire

Dynamic banners
To promote exclusive benefits, rewards, trusted partners, and unique selling points.
1
Results: 89% uplift in conversions,  125% uplift in revenue, and 300 5-star reviews in 6 months
Personalization
Personalized content and a unique avatar contextually relevant to the questions help the customer feel immersed as they can influence the UI.
1
Results: 89% uplift in conversions,  125% uplift in revenue, and 300 5-star reviews in 6 months
Focus
Focusing the customer’s attention on one action per screen reduces confusion, anxiety, and bounce rates.
1
Results: 89% uplift in conversions,  125% uplift in revenue, and 300 5-star reviews in 6 months
Touch-optimized experience

Responsive design optimized with easy-to-touch buttons, and minimal text input reduces customer interaction friction.

1
Results: 89% uplift in conversions,  125% uplift in revenue, and 300 5-star reviews in 6 months
Dynamic content and tips
The side panel includes a journey summary, accuracy of the quote, contextual content such as segment-orientated testimonials, and information related to questions.
1
Results: 89% uplift in conversions,  125% uplift in revenue, and 300 5-star reviews in 6 months
Dynamic components

Insert components such as social proof from a similar segment to the customer.

Personalized content offers contextual information.

1
Results: 89% uplift in conversions,  125% uplift in revenue, and 300 5-star reviews in 6 months
Lead capture templates
Tested and proven personalized lead capture screen to increase conversions, alleviate anxiety on the next steps, and increase trust in the product and business.
1
Results: 89% uplift in conversions,  125% uplift in revenue, and 300 5-star reviews in 6 months