One of the fastest-growing health funds in Australia that hasn’t relied on significant increases in marketing spend
"Prospective customers love the online experience created on the Convincely platform. In just a few months, AIA generated over 300 five-star reviews. The only major change in that time was the introduction of a Convincely-built online funnel."
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Original questionnaire
No personalization
Impersonal experience for the customer and feels like data capture.
1
A long list of questions
Complex for the customer to focus on answering each question accurately. Errors are more likely to occur and difficult to optimize.
2
Desktop experience
It uses drop-down menus that are not touch-friendly.
3
No guidance or information
The form lacks trust markers, education, and personalization.
4
Call-to-action below the fold
Having the call-to-action above the fold would increase the click-through rate.
5
![](https://cdn.prod.website-files.com/6284754e7d6e4d3cf8f9ac11/62a2b5831a21a9f4ec752fd9_case-study-aia-old.webp)
Convincely questionnaire
Dynamic banners
To promote exclusive benefits, rewards, trusted partners, and unique selling points.
1
![](https://cdn.prod.website-files.com/6284754e7d6e4d3cf8f9ac11/62a2b582bc00de590b4b41f9_case-study-aia-1.webp)
Results: 89% uplift in conversions, 125% uplift in revenue, and 300 5-star reviews in 6 months
Personalization
Personalized content and a unique avatar contextually relevant to the questions help the customer feel immersed as they can influence the UI.
1
![](https://cdn.prod.website-files.com/6284754e7d6e4d3cf8f9ac11/62a2b583eb2884089031c21c_case-study-aia-2.webp)
Results: 89% uplift in conversions, 125% uplift in revenue, and 300 5-star reviews in 6 months
Focus
Focusing the customer’s attention on one action per screen reduces confusion, anxiety, and bounce rates.
1
![](https://cdn.prod.website-files.com/6284754e7d6e4d3cf8f9ac11/62a2b582be42aa0751b5480c_case-study-aia-3.webp)
Results: 89% uplift in conversions, 125% uplift in revenue, and 300 5-star reviews in 6 months
Touch-optimized experience
Responsive design optimized with easy-to-touch buttons, and minimal text input reduces customer interaction friction.
1
![](https://cdn.prod.website-files.com/6284754e7d6e4d3cf8f9ac11/62a2b5831249507d69d8a764_case-study-aia-4.webp)
Results: 89% uplift in conversions, 125% uplift in revenue, and 300 5-star reviews in 6 months
Dynamic content and tips
The side panel includes a journey summary, accuracy of the quote, contextual content such as segment-orientated testimonials, and information related to questions.
1
![](https://cdn.prod.website-files.com/6284754e7d6e4d3cf8f9ac11/62a2b5830b7cb41a1cf4fc98_case-study-aia-5.webp)
Results: 89% uplift in conversions, 125% uplift in revenue, and 300 5-star reviews in 6 months
Dynamic components
Insert components such as social proof from a similar segment to the customer.
Personalized content offers contextual information.
1
![](https://cdn.prod.website-files.com/6284754e7d6e4d3cf8f9ac11/62a2b5831b526041050526b7_case-study-aia-6.webp)
Results: 89% uplift in conversions, 125% uplift in revenue, and 300 5-star reviews in 6 months
Lead capture templates
Tested and proven personalized lead capture screen to increase conversions, alleviate anxiety on the next steps, and increase trust in the product and business.
1
![](https://cdn.prod.website-files.com/6284754e7d6e4d3cf8f9ac11/62a2b583a738325b72323c7a_case-study-aia-7.webp)
Results: 89% uplift in conversions, 125% uplift in revenue, and 300 5-star reviews in 6 months